Can the Czech Beer Industry Learn Anything from its Belgian Brothers?
Entress, Alec
Undergraduate Student
Economics
text
articles
2016-01-01
2016
Lehigh University
eng
electronic documents
application/pdf
Despite their legendary reputation, Czech beers make only a small appearance in global export markets. By means of a comparison to the internationally successful Belgian brewing industry, this article examines the reasons for this phenomenon and offers recommendations for Czech brewers to increase their export sales.
Business Economics
34
11