Audio file
About this Audio
Welcome to the world of co-creation, where customers are no longer a passive audience, but active co-producers who are defining and refining a brand�s value proposition.
Full Title
In Marketing, Is Co-creation a Double-Edged Sword?
Contributor(s)
Publisher
Lehigh University. College of Business
Date Issued
2019-05-15
Language
English
Genre
Form
MP3
Media type
Date Captured
2021-08-02
Identifier
https://business.lehigh.edu/blog/2019/marketing-co-creation-double-edged-sword
Extent
8:25
Date Season
Date Other
2019
Business, L. U. C. of. (2019). In Marketing, Is Co-creation a Double-Edged Sword? (1–). https://preserve.lehigh.edu/digital-special-collections/podcasts/illuminate-lehigh-university-business-thought-leadership-11
Business, Lehigh University. College of. 2019. “In Marketing, Is Co-Creation a Double-Edged Sword?”. https://preserve.lehigh.edu/digital-special-collections/podcasts/illuminate-lehigh-university-business-thought-leadership-11.
Business, Lehigh University. College of. In Marketing, Is Co-Creation a Double-Edged Sword?. 15 May 2019, https://preserve.lehigh.edu/digital-special-collections/podcasts/illuminate-lehigh-university-business-thought-leadership-11.