Journalism and Communication
This study explored the extent of journalists’ use of Twitter in terms of interactivity and social cue using a content analysis of journalists’ Twitter profiles (N = 555). Journalists with more personal and professional details on Twitter profiles were more likely to be highly interactive, a relationship that predicts higher perceptions of credibility based on past research. Results suggest the need for journalists to utilize interactivity more for increasing their impact on Twitter.
Littau, Jeremy and Jahng, Mi Rosie, "Interactivity, Social Presence, and Journalistic Use of Twitter" (2016). Faculty Publications. 9.