Interactivity, Social Presence, and Journalistic Use of Twitter

Abstract This study explored the extent of journalists' use of Twitter in terms of interactivity and social cue using a content analysis of journalists' Twitter profiles (<em>N</em> = 555). Journalists with more personal and professional details on Twitter profiles were more likely to be highly interactive, a relationship that predicts higher perceptions of credibility based on past research. Results suggest the need for journalists to utilize interactivity more for increasing their impact on Twitter.