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Theses and Dissertations

Pixels and Profits: Competitive Dynamics, Technological Enthusiasm, and Home Video Games, 1972-1992

This dissertation analyzes the emergence and evolution of the American home video game industry between 1972 and 1992. The goal is to assess what happened in the new industry during its formative years and why. Through an analysis of corporate marketing and product development strategies as well as an examination of changing consumer attitudes, evidence supporting the following observation emerges clearly: in the home video game industry, the fact that no company remained in a leadership position for long led to significant problems for all firms involved.

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