Status of Main Author

Faculty

Department/program

Journalism and Communication

Document Type

Article

Publication Date

4-2016

Abstract

This study explored the extent of journalists’ use of Twitter in terms of interactivity and social cue using a content analysis of journalists’ Twitter profiles (N = 555). Journalists with more personal and professional details on Twitter profiles were more likely to be highly interactive, a relationship that predicts higher perceptions of credibility based on past research. Results suggest the need for journalists to utilize interactivity more for increasing their impact on Twitter.

Publication Title

#ISOJ Journal

Volume

6

Issue

1

Share

COinS